Neuromarketing
Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnet...
Meme
A meme (/ˈmiːm/ meem) is "an idea, behavior, or style that spreads from person to person within a culture". A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmi...
Meme - Wikipedia
Gerald Zaltman
Gerald Zaltman is the Joseph C. Wilson Professor Emeritus at Harvard Business School and the author and editor of 20 books, most recently How Customers Think (2003) and Marketing Metaphoria (2008). I...
List of publications by Richard Dawkins
The following list of publications by Richard Dawkins is a chronological list of papers, articles, essays and books published by British ethologist and evolutionary biologist Richard Dawkins.
Evolutionary psychology of religion
The evolutionary psychology of religion is the study of religious belief using evolutionary psychology principles. It is one approach to the psychology of religion. As with all other organs and organ ...
Memetics
Memetics is a theory of mental content based on an analogy with Darwinian evolution, originating from the popularization of Richard Dawkins' 1976 book The Selfish Gene. Proponents describe memetics a...