Memetics
Memetics is a theory of mental content based on an analogy with Darwinian evolution, originating from the popularization of Richard Dawkins' 1976 book The Selfish Gene. Proponents describe memetics a...
Meme
A meme (/ˈmiːm/ meem) is "an idea, behavior, or style that spreads from person to person within a culture". A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmi...
K-factor (marketing)
In viral marketing, the K-factor can be used to describe the growth rate of websites, apps, or a customer base. The formula is roughly as follows:This usage is borrowed from the medical field of epide...
Metameme
In the field of memetics, a metameme (or meta-meme) is defined as a meme about a meme. A metaphor or the idea of memetic engineering are, thus, metamemes. The concept of memes has been referred to as ...
Mediology
Mediology (from the French word "médiologie"), broadly indicates a wide-ranging method for the analysis of cultural transmission in society and across societies, a method which challenges the conventi...
Internet memes
An Internet meme (/ˈmiːm/ MEEM) is an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the Internet. Some notable examples include posting a ...
Social video marketing
Social video marketing (SVM) is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. In a successful social...
Memetic engineering
Memetic engineering is a term developed and coined by Leveious Rolando, John Sokol, and Gibran Burchett while they researched and observed the behavior of people after being purposely exposed (knowing...
Evolutionary psychology of religion
The evolutionary psychology of religion is the study of religious belief using evolutionary psychology principles. It is one approach to the psychology of religion. As with all other organs and organ ...
Memetracker
A memetracker is a tool for studying the migration of memes across a group of people. The term is typically used to describe websites that either:Sites in the latter group are often referred to as soc...
Mimetic drift
Mimetic drift describes the flow of memes across a social group. A typical usage can be seen in the edition of The Harrow Technology Report dated 22 December 2003.The phrase was used as the title of a...
The Selfish Gene
The Selfish Gene is a book on sociobiology by Richard Dawkins, first published in 1976, with the purpose "to examine the biology of selfishness and altruism". Dawkins used the term "selfish gene" as a...
Susan Blackmore
Susan Jane Blackmore (born 29 July 1951) is an English freelance writer, lecturer, sceptic, and broadcaster on psychology and the paranormal, and is best known for her book The Meme Machine. She has w...
Viruses of the Mind
"Viruses of the Mind" is an essay by British evolutionary biologist Richard Dawkins, first published in the book Dennett and His Critics: Demystifying Mind (1993). Dawkins originally wrote the essay ...
Youguys Media
Youguys Media is an online advertising firm and video production company, specialising in music and entertainment properties and productions. They have worked with several organizations including the ...
That's Not Fake
That’s Not Fake is a viral ad taking the form of a fake TV show.
Technological determinism
Technological determinism is a reductionist theory that presumes that a society's technology drives the development of its social structure and cultural values. The term is believed to have been coine...
Kiss of death (mafia)
The kiss of death (Italian: Il bacio della morte) is the sign given by a mafioso boss or capo that signifies that a member of the crime family has been marked for death, usually as a result of some pe...
Mentifact
Mentifact (sometimes called a "psychofact") is a term coined by Sir Julian Sorell Huxley, used together with the related terms "sociofact" and "artifact" to describe how cultural traits, such as "beli...
Nietzsche and free will
The 19th-century philosopher Friedrich Nietzsche is known as a critic of Judeo-Christian morality and religions in general. One of the arguments he raised against the truthfulness of these doctrines i...
Second Industrial Revolution
The Second Industrial Revolution, also known as the Technological Revolution, was a phase of the larger Industrial Revolution corresponding to the latter half of the 19th century, sometime between 184...
World-systems theory
World-systems theory (also known as world-systems analysis or the world-systems perspective), a multidisciplinary, macro-scale approach to world history and social change, emphasizes the world-system...
Self-organization
Self-organization is a process where some form of overall order or coordination arises out of the local interactions between the components of an initially disordered system. This process is spontaneo...
Indeterminacy (philosophy)
Indeterminacy, in philosophy, can refer both to common scientific and mathematical concepts of uncertainty and their implications and to another kind of indeterminacy deriving from the nature of defin...
Virtual Bartender
Virtual Bartender (virtualbartender.beer.com) was a viral marketing campaign launched in 2004 by beer.com, which featured an online interactive "virtual bartender", played by Playboy model Tammy Plant...
Project 2012 (Hersheypark)
Project 2012 is a viral marketing campaign surrounding the launch of an attraction at Hersheypark, Hershey, Pennsylvania, called Skyrush. It began in October 2010 and has continued through the announc...
Meme pool
A meme pool is the sum total of all memes (transmittable units of cultural ideas, practices, symbols) present in a given human population. The term is analogous to gene pool. The meme pool is in esse...
Eternal return
Eternal return (also known as "eternal recurrence") is a concept that the universe has been recurring, and will continue to recur, in a self-similar form an infinite number of times across infinite ti...