Market research
Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with market...
Market research - Wikipedia
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DNA polymerase lambda
DNA polymerase lambda, also known as POLL, is a protein that, in humans, is encoded by the POLLA gene.
Pol λ is a member of the X family of DNA polymerases. It is thought to resynthesize missing ...
DNA polymerase lambda - Wikipedia
Questionnaire construction
Questionnaire construction regards questionnaires. It is a series of questions asked to individuals to obtain statistically useful information about a given topic. When properly constructed and respo...
Survey methodology
A field of applied statistics, survey methodology studies the sampling of individual units from a population and the associated survey data collection techniques, such as questionnaire construction an...
Virtual Store Research
Virtual store research is an extension of the traditional methods of marketing research. While marketing research employs techniques like focus groups, surveys and observation to better understand con...
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CoolBrands (branding initiative)
CoolBrands is an annual initiative to identify the UK's coolest brands. The list has been compiled annually since 2001; the results are published every September. The survey seeks the opinion of indep...
AMAI
The Mexican Association of Marketing Research and Public Opinion Agencies (Spanish: Asociación Mexicana de Agencias de Investigación de Mercado y Opinión Pública) (AMAI) is the agency responsible...
Global environmental analysis
The analysis of the global environment of a company is called global environmental analysis. This analysis is part of a company’s analysis-system, which also comprises various other analyses, like the...
Innovation game
The phrase innovation game refers to a form of primary market research developed by Luke Hohmann where customers play a set of directed games as a means of generating feedback about a product or servi...
Sampling (statistics)
In statistics, quality assurance, & survey methodology, sampling is concerned with the selection of a subset of individuals from within a statistical population to estimate characteristics of the ...
Monroe Mendelsohn Research
Monroe Mendelsohn Research (MMR), Inc. (and its subsidiary Mendelsohn Media Research, Inc.) was an internationally recognized, full-service marketing and media research company headquartered in New Yo...
Nordic Research Group
NRG Research Group is a Canadian public affairs and market research company, which also provides strategic consulting and analytical services to clients worldwide.NRG was formed in 2005 from the merge...
Industry or market research
Industry or market research is the acquisition of corporate intelligence on a broad range of issues including:
Well-known analyst firms include Canalys, Pell Research, Business Monitor Internation...
Vehicle Dependability Study
The J.D. Power and Associates Vehicle Dependability Study (VDS) provides information about long-term vehicle quality after three years of ownership, when most vehicles reach the end of the warranty pe...
Multidimensional scaling
Multidimensional scaling (MDS) is a means of visualizing the level of similarity of individual cases of a dataset. It refers to a set of related ordination techniques used in information visualizatio...
Majestic MRSS
Majestic MRSS is a market research firm. Headquartered in Mumbai, India, it has a presence in 18 different countries as of 2011.
Majestic MRSS (the acronym stands for Market Research Support Servi...
Majestic MRSS - Wikipedia
History of Australian Market Research
Market Research had its origins in social survey research in the United Kingdom. Some people consider the Domesday Book was the first bit of systematic research — it may have been the first census but...
IRI (company)
IRI is a market research company which provides clients with consumer, shopper, and retail market intelligence and analysis focused on the consumer packaged goods (CPG) industry. IRI’s clients includ...
IRI (company) - Wikipedia
Confirmit
Confirmit is a leading vendor for multi-channel Voice of the Customer, Employee Engagement, and Market Research solutions. The company is headquartered in Oslo, Norway, and also has offices in London,...
Confirmit - Wikipedia
Online panel
An Online panel is a group of selected research participants who have agreed to provide information at specified intervals over an extended period of time. A panel can be distinguished from a database...
Sagacity Segmentation
Sagacity segmentation is a means of segmenting a population of interest using life-cycle stage, income and occupation variables. It is widely used in media analyses. The logic behind this segmentation...