Market research
Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with market...
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DNA polymerase lambda
DNA polymerase lambda, also known as POLL, is a protein that, in humans, is encoded by the POLLA gene.
Pol λ is a member of the X family of DNA polymerases. It is thought to resynthesize missing ...
Questionnaire construction
Questionnaire construction regards questionnaires. It is a series of questions asked to individuals to obtain statistically useful information about a given topic. When properly constructed and respo...
Survey methodology
A field of applied statistics, survey methodology studies the sampling of individual units from a population and the associated survey data collection techniques, such as questionnaire construction an...
Computer-assisted personal interviewing
Computer-assisted personal interviewing (CAPI) is an interviewing technique in which the respondent or interviewer uses a computer to answer the questions. It is similar to computer-assisted telephone...
New economic order
The NEO typology (NEO = new economic order) is a population classification developed by Dr Ross Honeywill. Developed for the North American market, it is widely regarded as the determining economic fr...
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RFM (customer value)
RFM is a method used for analyzing customer value. It is commonly used in database marketing and direct marketing and has received particular attention in retail and professional services industries....
Product Intelligence
Product intelligence is defined as an automated system for gathering and analyzing intelligence about the performance of a product being designed and manufactured, such that this data is automatically...
AMAI
The Mexican Association of Marketing Research and Public Opinion Agencies (Spanish: Asociación Mexicana de Agencias de Investigación de Mercado y Opinión Pública) (AMAI) is the agency responsible...
Global environmental analysis
The analysis of the global environment of a company is called global environmental analysis. This analysis is part of a company’s analysis-system, which also comprises various other analyses, like the...
Sampling (statistics)
In statistics, quality assurance, & survey methodology, sampling is concerned with the selection of a subset of individuals from within a statistical population to estimate characteristics of the ...
Monroe Mendelsohn Research
Monroe Mendelsohn Research (MMR), Inc. (and its subsidiary Mendelsohn Media Research, Inc.) was an internationally recognized, full-service marketing and media research company headquartered in New Yo...
Nordic Research Group
NRG Research Group is a Canadian public affairs and market research company, which also provides strategic consulting and analytical services to clients worldwide.NRG was formed in 2005 from the merge...
Nielsen SoundScan
Nielsen SoundScan is an information and sales tracking system created by Mike Fine and Mike Shalett. SoundScan is a method of tracking sales of music and music video products throughout the United Sta...
Scale (social sciences)
In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individual...
Industry or market research
Industry or market research is the acquisition of corporate intelligence on a broad range of issues including:
Well-known analyst firms include Canalys, Pell Research, Business Monitor Internation...
Multidimensional scaling
Multidimensional scaling (MDS) is a means of visualizing the level of similarity of individual cases of a dataset. It refers to a set of related ordination techniques used in information visualizatio...
Mode effect
Mode effect is a broad term referring to a phenomenon where a particular survey administration mode causes different data to be collected. For example, when asking a question using two different modes...
Observational techniques
In marketing and the social sciences, observational research (or field research) is a social research technique that involves the direct observation of phenomena in their natural setting. This differe...
Majestic MRSS
Majestic MRSS is a market research firm. Headquartered in Mumbai, India, it has a presence in 18 different countries as of 2011.
Majestic MRSS (the acronym stands for Market Research Support Servi...