Attitude change
Attitudes are associated beliefs and behaviors towards some object. They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as w...
11 Incredible Psychological Tricks To Get People To Do What You Want
You don’t need to be the CEO to get people to listen to you. Psychological research suggests there are plenty of ways to get people to do what you want — without them even realizing you’ve persuaded t...
Here's a Simple Psychological Trick To Get People To Do You A Favor
Asking someone to help you out can be stressful. What if they feel like you’re bothering them? Or using them? What if they say no, or worse, don’t even bother responding? But according to psychologist...
7 Ways To Change Your Attitude When You Can’t Change Anything Else
Marc and Angel, two passionate writers, life-hackers and “admirers of the human spirit,” have come up with an amazing list of 7 Ways To Change Your Attitude When You Can’t Change Anything Else. If you...
Cognitive dissonance
In psychology, cognitive dissonance is the mental stress or discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time, or is confronted by ...
Cognitive inertia
Cognitive inertia refers to the tendency for beliefs or sets of beliefs to endure once formed. In particular, cognitive inertia describes the human inclination to rely on familiar assumptions and exhi...
Persuasion
Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors. In business,persuasion is a process aimed at cha...
Metaphors We Live By
In cognitive linguistics, conceptual metaphor, or cognitive metaphor, refers to the understanding of one idea, or conceptual domain, in terms of another. An example of this is the understanding of qua...
11 Incredible Psychological Tricks To Get People To Do What You Want
You don’t need to be the CEO to get people to listen to you. Psychological research suggests there are plenty of ways to get people to do what you want — without them even realizing you’ve persuaded t...
Galileo affair
The Galileo affair (Italian: Processo a Galileo Galilei) was a sequence of events, beginning around 1610, culminating with the trial and condemnation of Galileo Galilei by the Roman Catholic Inqui...
Terror management theory
In social psychology, terror management theory (TMT) proposes a basic psychological conflict that results from having a desire to live but realizing that death is inevitable. This conflict produces t...
Confirmation bias
Confirmation bias, also called myside bias, is the tendency to search for, interpret, or recall information in a way that confirms one's beliefs or hypotheses. It is a type of cognitive bias and a sys...
Crank (person)
"Crank" is a pejorative term used for a person who holds an unshakable belief that most of his or her contemporaries consider to be false. A crank belief is so wildly at variance with those commonly h...
Ben Franklin effect
The Ben Franklin effect is a proposed psychological phenomenon: A person who has done or completed a favor for someone is more likely to do another favor for that person than they would be if they had...
Captology
Captology is the study of computers as persuasive technologies. This area of inquiry explores the overlapping space between persuasion in general (influence, motivation, behavior change, etc.) and com...
Semmelweis reflex
The Semmelweis reflex or "Semmelweis effect" is a metaphor for the reflex-like tendency to reject new evidence or new knowledge because it contradicts established norms, beliefs or paradigms.The term ...
Elaboration likelihood model
The Elaboration Likelihood Model (ELM) of persuasion is a dual process theory describing how attitudes form and change. The ELM was developed by Richard E. Petty and John Cacioppo in the mid-1970s. T...
Social comparison theory
Social comparison theory, initially proposed by social psychologist Leon Festinger in 1954, centers on the belief that there is a drive within individuals to gain accurate self-evaluations. The theory...
Non-denial denial
Non-denial denial is a statement that seems direct, clearcut and unambiguous at first hearing, but when carefully parsed is revealed not to be a denial at all, and is thus not untruthful. It is a case...
Attitudinal fix
An attitudinal fix refers to solving a problem or resolving a conflict by bringing about an attitude change. Persuasion, mediation, diplomacy, and consciousness raising campaigns are ways of doing thi...
Balance theory
Balance Theory is a motivational theory of attitude change, proposed by Fritz Heider. It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive...
Compliance gaining
Compliance gaining is a term used in the social sciences, specifically in social psychology and communication studies, to identify the act of intentionally trying to alter behavior. The term refers to...
Doublespeak
Doublespeak is language that deliberately disguises, distorts, or reverses the meaning of words. Doublespeak may take the form of euphemisms (e.g., "downsizing" for layoffs, "servicing the target" for...
Extended Parallel Process Model
The Extended Parallel Process Model (EPPM) is a framework developed by Kim Witte which attempts to predict how individuals will react when confronted with fear inducing stimuli. It was first published...
Argumentum ad lapidem
Argumentum ad lapidem (Latin: "to the stone") is a logical fallacy that consists in dismissing a statement as absurd without giving proof of its absurdity. The form of argument employed by such dismis...
Self-refuting idea
Self-refuting ideas or self-defeating ideas are ideas or statements whose falsehood is a logical consequence of the act or situation of holding them to be true. Many ideas are called self-refuting by...
Threat
A threat is an act of coercion wherein an act is proposed to elicit a negative response. It is a communicated intent to inflict harm or loss on another person. It can be a crime in many jurisdictions....
Denialism
In human behavior, denialism is exhibited by individuals choosing to deny reality as a way to avoid dealing with an uncomfortable truth. Author Paul O'Shea remarks, "[It] is the refusal to accept an e...